Custom & stock products

Sustainable packaging supplier

Finding a fitting, sustainable solution for your packaging can be a complex task. With our 35+ years of packaging experience, we can help you get a clear picture of what sustainable packaging products work best for your use case. Check out our in-stock and custom options.

Recyclebaar matras verpakking

Custom options:
less waste

Certified sustainable


Examples of our sustainable packaging products

Here are some of our most popular sustainable packaging products. Each of which have been carefully selected according to standards in terms of durability, CO2 footprint, and recyclability.

customisable sustainable packaging products

How we work on improving sustainability in packaging

No matter what materials we use to pack your product, we must consider their impact on the environment. Our planet and your increasingly eco-conscious clients demand it.

Although improving sustainability on a grander scale is a complex process and we still have a long way to go, here is how we move towards more sustainable packaging products and processes:

Sustainable packaging

Full chain focus

Materials that appear sustainable (“with a brown look”), aren’t always the best for our planet. We don’t blindly focus on looks and keep a critical eye on the full picture: from production to logistics and product properties.

Sustainable packaging

Certified sustainable packaging solutions

In close cooperation with you, we deliver products that meet requirements of relevant sustainability labels. These include GOTS, GRS or Blue Angel – The German Ecolabel certified packaging.

Sustainable packaging

Recycling and upcycling through Willems

You may return your used packaging with us for recycling and upcycling. Contact us for the latest options.

Sustainable packaging

CO₂ compensation for production and transport of packaging

We compensate for our CO₂ emissions for production and transport through a cooperation with Trees for All.

Sustainable packaging

Reducing, reusing and recycling your packaging

The sustainability of your packaging can be improved in various ways. For instance, by using less material (reduce), choosing reusable materials (reuse), or recycling more (recycle). Or maybe, a combination of all three.

Sustainable packaging

Improving sustainability with custom options = less waste

There’s no one-size-fits-all solution for improving sustainability for your product packaging. We think along about specific packaging issues, and help you improve sustainability of your processes in a way that fits, in accordance with relevant laws and regulations.

Sustainable packaging

Your European partner with a worldwide network, since 1987

Quickly serve your clients with our worldwide packaging reach. Our established network spanning both Europe and South East Asia offers you fast & flexible production and delivery, plus a wide array of materials and designs.

Need help deciding which sustainable packaging fits your product best?

Quick answers to common questions

Sustainable packaging FAQ

For many of our packaging products, you can request a sample for testing. Please note that this may be a paid service, if you want a custom design. Please contact us beforehand about sample possibilities.

The standard delivery times for our packaging are:

  • from stock, delivery within Europe: 1-3 workdays
  • new production and delivery within Europe: 4-6 weeks
  • new production and delivery from Asia to Europe: 10-14 weeks

Please contact us for a more precise estimate, because delivery times heavily depend on developments within the market.

It depends on whether you order stock packaging or custom-made solutions.

The minimum order for stock packaging is 100 pieces.

For custom-made solutions, we have a minimum order threshold of 500 pieces.

Depending on a customer’s product wishes, we delegate production to Europe or Southeast Asia. Most of our carefully selected partners have been our partners for decades.

We deliver by road, land and across the sea, through couriers, trucks, air- and seafreight.

Through courier transport, you can receive a tracking code. With other transportation methods, you will receive a week number (and later date) for an indication of the estimated time of delivery.

You can store your packaging with us in Rijssen (the Netherlands). Contact us for current availability.

Yes, we can print your logo on your packaging! Whether you use 1 or 98 colours, we print them in full colour for you. This and other printing possibilities of course depend on the packaging product and materials. Contact us to discuss your design details.

Yes, we’d love to! Assignments like these make our custom expertise stand out. Send us an email with a sketch or picture of your needed dimensions or a model or of your product, and our designers will start working on a custom packaging solution.

A packaging’s sustainability depends on a sum of all parts. From production, logistics, product properties, AND its use. That is why we take the time with our clients to look at a packaging product’s full lifecycle, not just the material.

When you want to improve your packaging’s sustainability – which for many means ‘move away from using disposable plastics’ – then contact us for personal advice. By offering custom services, at the very least we do not use more materials than necessary to produce a fitting solution for your product.

This depends on your wishes. Our products are made with varying production methods, and a wide range of materials.

In our assortment, you can find recycled packaging, products that meet the requirements as directed by the Global Organic Textile Standard (GOTS), GRS, Blauer Engel – The German Ecolabel, and FSC certified materials. Ask your Willems advisor for more information on the sustainability certificates of your preferred products.

Through our partnership with Trees for All, we compensate in general for the carbon emissions associated with the production and transport of our packaging.

In comparison with other packaging suppliers, clients of Willem Packaging value the following benefits:

  • Personal advice: a direct line to your advisor, no chatbots
  • Bespoke packaging, even if your product has a “non-standard” shape
  • Reliable quality: over 35 years of experience
  • Production possible in both Europe and Southeast Asia
  • Relatively low minimum order quantity: 100 for in-stock packaging, 500 for custom solutions
  • Wide array of materials and colours
  • Quick delivery times for in-stock packaging: within 24 hours within the Netherlands, within 48 within Europe.
  • Warehousing options for your packaging