Custom-made packaging supplier

The perfect packaging match for your product

If you truly want to make an impression with your brand’s packaging – or simply cannot find a supplier that creates designs matching your product – try our custom-made packaging solutions. From initial sketch to delivery on your doorstep: you can rest assured that your packaging is in safe hands with us. Our team of advisors is there to help you every step of the way. And the minimum order quantity for our custom-made packaging? Only 500 items!

Over 700+ companies chose our packaging already

A selection of our custom-made packaging products

In the past 35+ years, we’ve made a name for ourselves by focussing on packaging for business-to-business home textiles, and custom product solutions. That second specialisation has allowed us to expand and help more and more clients in a wide range of markets. We’d be happy to explore the packaging options for your product today.

Above are a few examples of custom-made packaging that we’ve created, and the variety of shapes, sizes, and materials we offer. For a more in-depth impression, please contact us.

Our custom-made packaging solutions

Small minimum order quantity, future-proof scalability

We’re here to help your business every step of the (packaging) way. With us, you can order custom packaging from 500 items upwards, ensuring maximum flexibility, no unnecessary upfront costs, or stockpiling. There is no maximum order amount: so if you’re ready to scale, so are we.

Our customisation options

Create fitting packaging design for your product

A custom-made packaging design perfectly fits your product and reduces your carbon footprint all in one. Here’s how you can customise your packaging with us:


No matter your required sizes or shapes, we make sure your packaging fits right.


From RPET, PP non-woven and paper to cotton and canvas, choose from our full range of packaging materials to suit your packaging needs.


Our wide colour palette, ranging from 1 to 98 shades, seamlessly complements your branding.


Whether you want your packaging to be simply functional and strong for transport, have a luxurious look, or draw attention as an extra marketing asset, we help you decide.


Add your logo and other brand identity markers for instant recognition in full lush colours. PP non-woven, oxford, transparent LDPE, and cotton lend themselves very well for printing.


In close cooperation with you, we deliver products that meet requirements of relevant sustainability labels. These include GOTS, GRS or Blue Angel – The German Ecolabel certified packaging. Ask us for your product’s options.
Custom-made packaging

We compensate for the CO2-emissions of production and transportation from our packaging products through a collaboration with Trees for All.

From first sketch to delivery

Here is how we handle your packaging solutions:

Custom-made packaging Custom-made packaging
Custom-made packaging

1. Introduction: charting your needs

Every assignment starts with a full-scale introduction. Because a fitting packaging solution for your company begins at understanding the full scope of your wishes. Should your packaging be part of a luxury unboxing experience? Or be mostly functional and offer protection during transport? A combination of both? Which sustainability options does your budget allow? Our advisors are happy to offer fitting advice.

2. Design: custom packaging solutions

After the introductions, our advisors will start sketching your packaging design. Our custom design process offers you a wide range of options in shapes, sizes, materials, colours, and prints.

Additionally, we also tackle your logistics, local laws and regulations, and cost optimisation. You will receive draft designs of your packaging for final approval.

Custom-made packaging
Custom-made packaging

3. Production: your packaging made with care

After you have given the green light, it is time for the next step: production. Depending on your choice, this happens in Europe or Southeast Asia. All our production partners have been carefully selected, with an eye for our high quality standards and focus on customisation.

If requested, we may also send you a sample first. This allows you to test your packaging’s size, quality and design properties in practice.

4. Delivery: where and whenever you want

Time to start shipping! Whether it is within Europe or beyond, through road, sea or air freight. We possess the required logistical knowhow. Delivery times depend on your type of packaging, and production and delivery preferences.

If you want to store your packaging for a while before use, you may choose our warehouse in the Netherlands. Do not hesitate to ask our advisors for the possibilities!

Custom-made packaging

Custom packaging that perfectly fits your product is within reach.

Quick answers to common questions

Custom-made packaging FAQ

For many of our packaging products, you can request a sample for testing. Please note that this may be a paid service, if you want a custom design. Please contact us beforehand about sample possibilities.

The standard delivery times for our packaging are:

  • from stock, delivery within Europe: 1-3 workdays
  • new production and delivery within Europe: 4-6 weeks
  • new production and delivery from Asia to Europe: 10-14 weeks

Please contact us for a more precise estimate, because delivery times heavily depend on developments within the market.

It depends on whether you order stock packaging or custom-made solutions.

The minimum order for stock packaging is 100 pieces.

For custom-made solutions, we have a minimum order threshold of 500 pieces.

Depending on a customer’s product wishes, we delegate production to Europe or Southeast Asia. Most of our carefully selected partners have been our partners for decades.

We deliver by road, land and across the sea, through couriers, trucks, air- and seafreight.

Through courier transport, you can receive a tracking code. With other transportation methods, you will receive a week number (and later date) for an indication of the estimated time of delivery.

You can store your packaging with us in Rijssen (the Netherlands). Contact us for current availability.

Yes, we can print your logo on your packaging! Whether you use 1 or 98 colours, we print them in full colour for you. This and other printing possibilities of course depend on the packaging product and materials. Contact us to discuss your design details.

Yes, we’d love to! Assignments like these make our custom expertise stand out. Send us an email with a sketch or picture of your needed dimensions or a model or of your product, and our designers will start working on a custom packaging solution.

This depends on your wishes. Our products are made with varying production methods, and a wide range of materials.

In our assortment, you can find recycled packaging, products that meet the requirements as directed by the Global Organic Textile Standard (GOTS), GRS, Blauer Engel – The German Ecolabel, and FSC certified materials. Ask your Willems advisor for more information on the sustainability certificates of your preferred products.

Through our partnership with Trees for All, we compensate in general for the carbon emissions associated with the production and transport of our packaging.

In comparison with other packaging suppliers, clients of Willem Packaging value the following benefits:

  • Personal advice: a direct line to your advisor, no chatbots
  • Bespoke packaging, even if your product has a “non-standard” shape
  • Reliable quality: over 35 years of experience
  • Production possible in both Europe and Southeast Asia
  • Relatively low minimum order quantity: 100 for in-stock packaging, 500 for custom solutions
  • Wide array of materials and colours
  • Quick delivery times for in-stock packaging: within 24 hours within the Netherlands, within 48 within Europe.
  • Warehousing options for your packaging