Binnenkort online
Binnenkort online

Packaging for pillows and cushions, made to measure

Pillow bags, covers and cardboard boxes for bed pillows, decorative and specialist cushions – for manufacturers, brands and retailers, in your dimensions and with your logo.

  • Made to measure from 500 pieces, in stock from 100
  • Production in Europe or South-East Asia
  • One fixed contact person, from first sketch to delivery
Over 700 brands trust us · See our Google reviews
Request a quote
Pillow packaging

Which packaging is right for pillows?

Packaging for pillows keeps the pillow clean, dry and in shape during storage and transport, presents it in store and carries your brand. The right solution depends on four things: the type of pillow (bed, down, decorative or medical pillow), its dimensions and weight, the sales channel (retail, online shop or contract business) and whether the packaging should be reused as a storage bag afterwards.

Willems Packaging supplies pillow bags made of PP non-woven, cotton, recycled cotton, LDPE, paper and polyester Oxford, as well as cardboard boxes for pillows. Minimum order: 500 pieces for custom-made bags and 100 pieces for stock packaging, delivered within 1 to 3 working days in Europe.

Please note: a pillow box is a small folding carton shaped like a pillow, used for gifts or cosmetics, and air cushions are void fill for shipping boxes. This page is about packaging for real pillows and cushions.

All about packaging for pillows
How can we help with your packaging question?

Pillow bags and storage bags from our range

From stock or made to measure: these are the pillow bags that manufacturers and retailers choose most often. We also make every model in your size, your material and with your logo.

Pillow packaging | Willems Packaging Rijssen
PP non-woven pillow bag
Pillow packaging | Willems Packaging Rijssen
LDPE pillow bag
Pillow packaging | Willems Packaging Rijssen
100% recycled cotton bag for pillow
Pillow packaging | Willems Packaging Rijssen
Recyclable pillow bag of LDPE with clip-close handle
Pillow packaging | Willems Packaging Rijssen
Paper pillow bag with handle and window
Pillow packaging | Willems Packaging Rijssen
Anti-decubitus cushion carrier bag
View all pillow bags

Pillow bags made to measure: six points

Dimensions
From a 50 × 75 bed pillow to a seat cushion: sized to fit the pillow rather than too large.
Learn more

Materials

PP non-woven, cotton, LDPE or paper: breathable, transparent or recycled.
Learn more

Colours

1 to 98 colours to Pantone, in the same shade with every order.
Learn more

Purpose

Shelf, shipping or storage: the type of pillow determines the construction.
Learn more

Printing

Logo, label and care instructions directly on the pillow bag.
Learn more

Certifications

GOTS, GRS, Blue Angel and FSC: sustainability you can prove.
Learn more

Dimensions

We develop a pillow bag based on the actual dimensions and volume of your pillow: a down pillow needs room to loft, a foam or latex pillow needs a stable shape, a seat cushion a deep gusset. Packaging that fits saves material and transport volume. If you sell in the EU, the Packaging and Packaging Waste Regulation (PPWR) requires from 2030 that the weight and volume of packaging are reduced to the minimum necessary.

Common sizes from our stock range

Packaging and material

Sizes (cm)

Pillow bag – cotton, PVC or film with PP non-woven

61 × 71 · 62 × 62 · 62 × 72 · 45 × 80 · 80 × 80

Pillow bag with handle – recyclable LDPE

41 × 63 · 61 × 63 · 72 × 52 · 71 × 61

Bag for square cushions – LDPE and PP non-woven

H × W × D: 40 × 60 × 10 · 48 × 60 × 10

As a custom product, we make pillow bags in any size, from 500 pieces.

Materials

We choose the material based on three questions: does the pillow need to breathe, should it be visible on the shelf, and will the bag be reused afterwards? Down and feather pillows need air; an airtight film can trap moisture. In retail, transparency counts; for reuse, durability.

Materials for pillow bags

Material

Properties and use

PP non-woven

breathable, water-repellent, lightweight. For bed, down and feather pillows.

Cotton; canvas

natural, washable, hard-wearing; can be GOTS certified. For premium pillows and bags that are reused as storage bags.

Recycled cotton

made from recycled fibres, for example the 100% recycled cotton bag for pillow.

LDPE

transparent, weldable, 100% recyclable. For shelf presentation and shipping.

Paper

with handle and window, for example the Paper pillow bag with handle and window.

Polyester Oxford

abrasion-resistant and water-repellent. For travel, seat and outdoor cushions.

If your packaging needs to become easier to recycle, we look at mono-material packaging with you: bag, handle and closure made from one material type as far as possible.

Colours

Pillow bags are available in 1 to 98 colours. We define brand colours as Pantone references (PMS): the same reference gives the same shade in every production run, in Europe and in Asia. This applies to the material itself and to details such as the zip, binding tape, handle and label.

Purpose

The type of pillow and the sales channel determine the construction: closure, handle, window, gusset or ventilation.

Type of pillow and suitable packaging

Type of pillow

Suitable packaging

Bed pillows

Pillow bag with zip and handle in PP non-woven, cotton or LDPE; with a window for the shelf.

Down and feather pillows

breathable bag in cotton or PP non-woven that can be reused as a storage bag.

Decorative, seat and lounge cushions

bag with a deep gusset or cardboard box; for furniture stores and online shops. More: Living & interior

Orthopaedic and medical cushions

Carrier bag with reinforced handles, for example for pressure-relief (anti-decubitus) and wheelchair cushions. More: Healthcare

Children’s and nursing pillows

small bag with handle or clip closure. More: Baby & kids

Pillows for hotels

hygiene cover or laundry bag for pillows and duvets. More: Hospitality

Travel and neck pillows

compact nylon or cotton bag with drawstring.

Your customer often uses a pillow bag with a good closure and handle as a storage bag for years: your brand stays visible for a long time. Bags for duvets can be found under our duvet packaging. For shipping from your online shop, see retail and e-commerce packaging.

Printing

We print pillow bags with your logo, brand colour or product information, or add a woven or printed label. Before production, you receive a proof for approval.

Certifications

Willems Packaging supplies packaging that meets the requirements of GOTS, GRS, Blue Angel and FSC. Since 27 September 2026, EU Directive 2024/825 has banned generic environmental claims to consumers in the EU, such as “eco-friendly”, that cannot be substantiated: a verified label is then your proof.

Sustainability labels

Label

Requirement and use

GOTS

at least 70% organic fibres, 95% for the “organic” label. For cotton and canvas.

GRS

at least 20% recycled material, 50% for the logo on the product. For RPET and recycled fibres.

Blue Angel (Blauer Engel)

German ecolabel with criteria per product group.

FSC

paper and board from responsibly managed forests. For paper bags, boxes and inserts.

If you sell in the EU, extended producer responsibility for packaging applies in each EU country where you first place packaged products on the market. More about recycled and recyclable materials: sustainable packaging.

Your packaging supplier since 1987

Since 1987

From Rijssen in the Netherlands, we have been developing packaging for pillows and bedding for more than 35 years. One fixed contact person supports you from the first sketch to delivery.

700 customers

More than 700 companies have chosen Willems Packaging as their packaging supplier, often for many years.

More than 25 countries

Our packaging goes to more than 25 countries. You choose production in Europe or South-East Asia, depending on lead time and budget.
Pillow packaging | Willems Packaging Rijssen
Pillow packaging | Willems Packaging Rijssen
Pillow packaging | Willems Packaging Rijssen
Pillow packaging | Willems Packaging Rijssen
Pillow packaging | Willems Packaging Rijssen
Pillow packaging | Willems Packaging Rijssen

Your custom pillow bag in 4 steps

Pillow packaging | Willems Packaging Rijssen

1. Introduction

Introduction

Send us the dimensions, weight and a photo or sample of your pillow, the quantity per order and per year, and the sales channel. Together we decide whether the bag should protect, present or be reused.
Pillow packaging | Willems Packaging Rijssen

2. Design

Design

We design the size, material, closure, handle and printing and calculate the unit price. On request, we make a sample so that you can test the bag with your pillow. Design and sample take from one month, sometimes a little longer depending on the project.
Pillow packaging | Willems Packaging Rijssen

3. Production

Production

After your approval, we produce in Europe (4 to 6 weeks, including delivery by lorry) or in South-East Asia (10 to 14 weeks, including sea freight to Europe). Minimum order: 500 pieces.
Pillow packaging | Willems Packaging Rijssen

4. Delivery

Delivery

We store your pillow bags in Rijssen and deliver on call-off throughout Europe. This lets you order a larger run at a better price, without needing your own storage space.

Quick answers to common questions

For bed pillows, a pillow bag with zip and handle works well: in PP non-woven or cotton if the pillow needs to breathe, in transparent LDPE if it should be visible on the shelf. We keep standard sizes such as 45 × 80 or 80 × 80 cm in stock; we make any other size from 500 pieces.

Yes. You can order stock packaging from 100 pieces; it usually reaches recipients in Europe within 1 to 3 working days.

A pillow box is a small folding carton shaped like a pillow, usually for gifts or cosmetics. A pillow bag is packaging for a real pillow: a bag made of non-woven, cotton, film or paper, often with a zip and handle.

Yes. PP non-woven and cotton let air circulate, which makes them suitable for down and feather pillows and for storage. A closed LDPE film, on the other hand, gives better protection against dust and moisture during transport.

A carrier bag with reinforced seams and handles, matched to shape and weight, for example our Anti-decubitus cushion carrier bag or the Wheelchair pillow bag.

Yes, if it is designed for it: with a strong material, a zip or drawstring and a handle. Bags made of cotton, canvas or polyester Oxford last several years and keep carrying your logo.

Yes. We print pillow bags in 1 to 98 colours, by screen printing or – depending on the material – with another printing technique, or we sew in a label. Before production, you receive a proof.

Custom-made bags from 500 pieces per order, printed bags included. Stock models from 100 pieces.

  • from stock, delivery in Europe: 1 to 3 working days
  • design and sample: from one month, longer depending on the project
  • production in Europe after approval: 4 to 6 weeks
  • production in South-East Asia after approval, including sea freight: 10 to 14 weeks

Yes. Willems Packaging supplies businesses across Europe from Rijssen in the Netherlands. In total, we are active in more than 25 countries.