Custom-made, certified quality

Shopping & carrier bags

Flaunt your business’s style on the streets with custom-made shopping and carrier bags. Whether you need a simple shopper or a luxury, water-repellent bag, our tailor-made products are created with care. Choose your style, material and print, and create a valuable marketing asset that can be reused time and time again.

Shopping bag

Over 700+ companies chose our packaging already

Examples of our shopping bags

Create unique carrier bags or shoppers with our custom shopping bag design process, fully tailored to your business needs. 

From simple shopper to luxury carrier bag. Below are examples of products that we created for our customers.

See a style that fits your business? Request a quote and let us know your customisation wishes. We offer small quantities, too. You can order your starting from 500 items upwards – even printed versions!

Custom shopping & carrier bag options

Create fitting packaging design for your product

A custom-made packaging design perfectly fits your product and reduces your carbon footprint all in one. Here’s how you can customise your shopping bags with us:


No matter your required sizes or shapes, we make sure your shopping bag fits right.


Which material is the right fit, depends on your design wishes and the packaging's purpose. For example: do you need a zipper? Or breathable material to prevent mould damaging your products? We're happy to explore this with you.


Our wide colour palette, ranging from 1 to 98 shades, seamlessly complements your branding.


In our design process, we think along about how the shopping bags can form a long-term brand asset for you, or how the bags can be used for storage.


All eyes in the streets on your packaging: add your logo and other brand identity markers for instant recognition, in full lush colours.


In close cooperation with you, we deliver products that meet requirements of relevant sustainability labels. These include GOTS, GRS or Blue Angel – The German Ecolabel certified packaging. Ask us for your product’s options.
Shopping bag

We compensate for the CO2-emissions of production and transportation from our packaging products through a collaboration with Trees for All.

Need help deciding on the right shopping bag design?

Quick answers to common questions

Shopping bags & Carrier bags FAQ

For many of our packaging products, you can request a sample for testing. Please note that this may be a paid service, if you want a custom design. Please contact us beforehand about sample possibilities.

The standard delivery times for our packaging are:

  • from stock, delivery within Europe: 1-3 workdays
  • new production and delivery within Europe: 4-6 weeks
  • new production and delivery from Asia to Europe: 10-14 weeks

Please contact us for a more precise estimate, because delivery times heavily depend on developments within the market.

It depends on whether you order stock packaging or custom-made solutions.

The minimum order for stock packaging is 100 pieces.

For custom-made solutions, we have a minimum order threshold of 500 pieces.

Depending on a customer’s product wishes, we delegate production to Europe or Southeast Asia. Most of our carefully selected partners have been our partners for decades.

We deliver by road, land and across the sea, through couriers, trucks, air- and seafreight.

Through courier transport, you can receive a tracking code. With other transportation methods, you will receive a week number (and later date) for an indication of the estimated time of delivery.

You can store your packaging with us in Rijssen (the Netherlands). Contact us for current availability.

Yes, we can print your logo on your packaging! Whether you use 1 or 98 colours, we print them in full colour for you. This and other printing possibilities of course depend on the packaging product and materials. Contact us to discuss your design details.

Yes, we’d love to! Assignments like these make our custom expertise stand out. Send us an email with a sketch or picture of your needed dimensions or a model or of your product, and our designers will start working on a custom packaging solution.

This depends on your wishes. Our products are made with varying production methods, and a wide range of materials.

In our assortment, you can find recycled packaging, products that meet the requirements as directed by the Global Organic Textile Standard (GOTS), GRS, Blauer Engel – The German Ecolabel, and FSC certified materials. Ask your Willems advisor for more information on the sustainability certificates of your preferred products.

Through our partnership with Trees for All, we compensate in general for the carbon emissions associated with the production and transport of our packaging.

In comparison with other packaging suppliers, clients of Willem Packaging value the following benefits:

  • Personal advice: a direct line to your advisor, no chatbots
  • Bespoke packaging, even if your product has a “non-standard” shape
  • Reliable quality: over 35 years of experience
  • Production possible in both Europe and Southeast Asia
  • Relatively low minimum order quantity: 100 for in-stock packaging, 500 for custom solutions
  • Wide array of materials and colours
  • Quick delivery times for in-stock packaging: within 24 hours within the Netherlands, within 48 within Europe.
  • Warehousing options for your packaging